GGTM.Assessment
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Free · GTM Assessment Framework v2.0

Score your go-to-marketin twenty minutes.

11 categories. 28 sub-items. Each scored 1–5 against published rubrics. The full methodology is open. Score yourself for free — and when you're ready, get a full impartial review.

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How it works

Two ways to use the framework.

Free · Self-assessment

Score yourself.

Open the assessment, work through the 11 categories, and watch your category and overall scores update live. No sign-up. Reset whenever you want.

  • ● All 28 sub-items with full rubrics
  • ● Live category and overall scoring
  • ● Stage interpretation (Foundation → Optimising)
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I review your self-assessment and supporting documentation, deliver a written report with findings and recommendations, then run a 3-hour workshop with your leadership team to finalise the action plan.

  • ● Deep-dive review of your scores and evidence
  • ● Written findings, recommendations, 90-day plan
  • ● 3-hour action-planning workshop
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The framework

Eleven categories. One coherent picture.

013 items

GTM Strategy — The Story

Owner: PMM / Leadership

  • 1.1ICP & Segmentation
  • 1.2Positioning, Messaging & Competitive Intelligence
  • 1.3Category & Narrative Strategy
023 items

Channel & Monetisation Strategy

Owner: Revenue Leadership

  • 2.1Channel Mix & Motion Design
  • 2.2Pricing & Packaging
  • 2.3Customer Journey & Lifecycle
032 items

GTM Execution — Campaigns

Owner: Marketing Leadership

  • 3.1Always-on & Integrated Campaigns
  • 3.2Launches & Playbooks
044 items

GTM Execution — Brand & Demand

Owner: Brand & Demand Gen

  • 4.1Brand Building & Awareness
  • 4.2SEO & Organic Discovery
  • 4.3Paid Demand Generation
052 items

GTM Execution — Product-Led Growth

Owner: Growth / Product

  • 5.1Activation & Time-to-Value
  • 5.2PQLs & Sales-Assist Handoff
063 items

GTM Execution — Sales & Success

Owner: Revenue Leadership

  • 6.1Sales Methodology & Enablement
  • 6.2Customer Success & Value Realisation
  • 6.3Friction Reduction & Operational Excellence
072 items

GTM Execution — Partner

Owner: Partnerships

  • 7.1Partner Program Design
  • 7.2Strategic Alliances
082 items

GTM Foundations — Creative & Content

Owner: Marketing Ops / Creative

  • 8.1Brand System & Creative Operations
  • 8.2Content Strategy & Production
093 items

GTM Foundations — Data & Technology

Owner: RevOps / GTM Ops

  • 9.1Data Foundation & Attribution
  • 9.2MarTech & RevTech Stack
  • 9.3AI in the GTM Workflow
102 items

GTM Foundations — Planning & Project Management

Owner: GTM Ops / Chief of Staff

  • 10.1Annual & Quarterly Planning
  • 10.2Product–GTM Feedback Loop
112 items

GTM Foundations — People

Owner: CRO / CMO / People

  • 11.1Org Design & Roles
  • 11.2Comp, Incentives & Culture
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