GGTM.Assessment
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Self-assessment · Free · v2.0

Score your GTM.

Rate each sub-item from 1 (critical gap) to 5 (best-in-class). Your category and overall scores update live. Nothing leaves your browser unless you ask for a review.

Overall score—/50/28 answered

Evidence to consider: ICP definitions, win/loss data, positioning doc, messaging hierarchy, competitive battlecards

1.1

ICP & Segmentation

What good looks like: A precise, multi-dimensional ICP validated by data — not just firmographics but behavioural and needs-based signals — with distinct profiles for PLG and SLG customers.

1Critical Gap
No formally defined ICP. Target market described in broad strokes. No distinction between PLG and SLG customer profiles.
3Developing
ICP defined with firmographic data. Limited behavioural or needs-based layering. Segments inconsistently used across teams.
5Best-in-Class
Multi-dimensional ICP validated by win/loss, churn, and product usage. Distinct PLG and SLG ICPs. Reviewed quarterly.

Your score

1.2

Positioning, Messaging & Competitive Intelligence

What good looks like: A single positioning document drives all messaging from mission to feature level, with audience variants. Competitive intelligence is a continuous function.

1Critical Gap
No formal positioning document. Marketing and sales tell different stories. No battlecards or systematic competitive tracking.
3Developing
Core positioning exists. Message broadly consistent but lacks audience variants. Battlecards exist but are not regularly updated.
5Best-in-Class
Positioning doc cascades into all comms. Audience variants in place. CI is a funded function feeding sales, PMM, and product.

Your score

1.3

Category & Narrative Strategy

What good looks like: A deliberate point of view on the category — whether you are creating, redefining, or competing in one — embedded in PR, content, and analyst relations.

1Critical Gap
No category point of view. Reactive PR and content. Analysts unaware of the company.
3Developing
Category language exists in marketing but inconsistently reinforced. Some analyst engagement.
5Best-in-Class
Clear category narrative owned by leadership, reflected across PR, content, analyst relations, and product launches.

Your score

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